What is Crowdfunding
It's a smart, popular and proven way to raise money online from your network of family-members, friends and even like-minded people you don't even know yet – "the crowd" – to launch or grow your business. In return, you offer them awesome "rewards", without giving away equity in your company. Rewards could include your product or service, a thank-you postcard, a personalised t-shirt, a credit in your book or film or product manual, a memorable experience with you and your team...be creative!
Why Crowdfunding ?
The rise in self-employment
The huge growth in social media, which means it's easy to create, spread, find and share information
The empowerment of women.
The democratisation of power away from big businesses and the traditional banking and venture capital systems and towards small
Raise funds without giving away equity in your business
Build a community of enthusiastic fans
Test the market viability and get valuable feedback about your product or service before you invest too much time and money into your idea
Leverage the power of social media and word-of-mouth marketingand towards small businesses and their potential supporters
Why Crowdfund Female Entrepreneurs?
lots of reasons
Starting more businesses. These days, more and more women – especially mums – are starting more and more businesses.
Capital-efficient. Women-run businesses are more capital-efficient than those run by men.
Higher success rates. Venture-backed companies with female executives have higher success rates.
Harnessing talent. "Many analysts now agree that, over the next decade, the impact of women on the global economy as producers, entrepreneurs, as academic, political and cultural leaders, employees and consumers, will be at least as significant as the impact of China. More importantly, there is a cost of doing nothing. The cost of not harnessing the energy of women in the economy is estimated at more than $9trn." (That's US dollars.)
~ Barbara Woodward, British Ambassador to China, at the Alibaba Global Conference on Women and Entrepreneurship in Hangzhou, China, May 20, 2015.
Financial empowerment. The financial empowerment of women and the rise of the entrepreneurial economy are "two defining trends of our time".
~ Sarah Fink, Head of Research at the Centre for Entrepreneurs in the UK.
Ripple effect. When a woman-owned business is successful, it doesn't only create income for her – it also supports the economic and social development of her family and her whole community.
Decision-makers. Women make most of the decisions about a family's purchases of food, clothing, healthcare, education, housing, household appliances, travel, entertainment, the family car... So women are ideally placed to start businesses that appeal to women and their buying needs.